Visual communication has reached a critical role in the past decade and nowadays blogs, websites and online newspaper are filled with eye catching videos and pictures in order to arouse users’ interest towards them. This topic is rapidly influencing customers behaviour and the way online retailers are building their e-commerce websites as well. The Census Bureau of the Department of Commerce1 announced that in the second quarter of 2014 the estimate of U.S. retail e-commerce was $75 billion, with a significant 4.9 percent increase (±1.2%) from the first quarter of the year, while in Europe nearly 60% of internet users shop online led by an impressive 82% of UK online customers2 .
Online shoppers are picky but we know how to satisfy them
Thanks to the new and improved user-friendly interfaces of e-commerce websites and the ease of one-click buying process, customers are now becoming more demanding in regard to online shopping. They expect products to offer a multi sensorial experience along with an infinite range of touch points to play with while allowing them to experience different realities.
Even personalization has been taken out of the hands and tastes of consumers. This means that it is not just the shopper that selects the product – it is also the item that selects him. Due to that, a key point for having success in this new e-commerce scenario is displaying products in a way that gives users what they want – sometimes without even being asked. Psychologist Jerome Bruner of New York University has described in his studies that people remember only 20% of what they read but about 80% of what they see and do3. As we can easily agree, we are more inclined to buy online items that, in addition to a precise and complete description, combine multiple images of the product itself. This is how a brand creates trustworthiness and fidelity with clients, always offering an high range of products that customers can easily examined simply passing the mouse over them.
How to save time and have high quality images for your products
Nevertheless, from the seller’s point of view, it is hard to create and maintain a large and updated gallery for his products: taking pictures for hundreds of objects may take a lot of time and money to buy the right equipment. That is why we have decided to make the seller’s life easier and develop a new Magento extension to boost online products’ sales.
iMagic allows users to quickly find products images on Google Images directly from Magento’s backend and add them to any product with just a couple of clicks. Managing products’ images will be very intuitive thanks to the user-friendly grid view and the fully customizable query option to find more relevant images if the mere product’s name doesn’t return good matches.
Images are the rising stars of new online shopping and, as the National Retail Federation report shows, 67% of online customers say the quality of a product image is very important when selecting and purchasing the object, even more than the item’s description (54%) and its ratings & reviews (53%)4. A good photo marketing campaign optimization can result in unlimited potential and performance for an image-savvy business: try iMagic now to browse through plenty of images and add them to your products with just a few clicks.